Dockham Builders are full-service general contractors providing residential building and renovation services and commercial building services in Seacoast New Hampshire, Massachusetts, and Maine. The company relies on AlphaGraphics for all of its print solutions, including design and production of business cards, folders, brochures, and flyers; blueprints; trade show banners; vehicle lettering; interior signage; wall decals and more.
The Need
From signage at job sites to its trucks and trailers, Dockham Builders needs consistent brand identity to differentiate the company from other builders. That identity also extends to the company’s presence at home and garden shows. They have a pre-built trade show booth but want to differentiate themselves from other builders.
Solution
Using Dockham’s pre-existing logo, AlphaGraphics designed and applied vinyl lettering on its truck fleet in the Portsmouth location’s on-site vehicle bay.
To accessorize Dockham Builders’ trade show display, Lisa suggested mounting color photos of the company’s finished residential projects, including interior shots. The photos can easily be hung in the company’s trade show booth and updated when necessary. For ease of display, we also designed a vinyl banner for the booth.
The Results
Dockham Builders’ fleet of trucks now act as traveling billboards and are easily identified at job sites or just around town. And consumers recognize the company’s professionally-designed trade show booth at home shows. “They’re great with everything we bring in,” says Kathy Dockham, the company’s marketing manager. “They listen to us, then make suggestions on how best to produce the result we’re looking for. They truly care about growing your business.”
